Founder playbooks

Know what to do next.

Practical checklists for validating, building, launching, securing, and growing a startup.

Launch a SaaS Checklist

A practical pre-launch checklist for taking a SaaS product from idea to first customers.

A founder checklist for validating demand before spending months building.

A practical checklist for shipping an AI-powered product with cost, quality, and safety controls.

A practical security checklist for agents that can call tools or take external actions.

A simple launch checklist covering positioning, product readiness, distribution, and measurement.

A practical SEO checklist for founders building a search-driven website.