← Checklists
Founder playbook
Startup Validation Checklist
A founder checklist for validating demand before spending months building.
1
Define the riskiest assumption
2
Identify a specific customer segment
3
Interview potential customers
4
Document the existing workaround
5
Ask for evidence of willingness to pay
6
Create a manual or low-code prototype
7
Run a focused landing-page test
8
Track qualified conversations
9
Try to collect a commitment or payment
10
Decide whether to continue, change direction, or stop
Use the checklist as a decision tool, not a ritual.
Skip items that do not apply, document assumptions, and measure the outcome of the work you actually do.