Build in public

Build Experiments

Instead of reporting what others did, we run the experiment ourselves. Build something, launch it, test the idea, measure the result, and publish what actually happened.

Real experiments. Real numbers. Real outcomes. Every experiment is published only after the test is actually run.

Customer Acquisition•5 min read

I Tried Reddit for Customer Acquisition

Test whether Reddit can generate qualified customers when communities are approached with useful, non-spammy participation.

Oct 6, 2026Read experiment
AI SaaS•4 min read

I Launched an AI SaaS in 7 Days

Test whether a focused AI SaaS can be built, launched, and validated in seven days.

Oct 6, 2026Read experiment
Distribution•5 min read

I Posted on X for 30 Days

Test whether a consistent 30-day X publishing experiment can create measurable audience and distribution results.

Oct 6, 2026Read experiment