← Checklists
Founder playbook
Product Launch Checklist
A simple launch checklist covering positioning, product readiness, distribution, and measurement.
1
Define the target customer
2
Write the one-sentence value proposition
3
Prepare a focused landing page
4
Test the core workflow
5
Prepare screenshots or demo
6
Set analytics events
7
Prepare launch content
8
Choose two distribution channels
9
Create a feedback loop
10
Review results and publish what happened
Use the checklist as a decision tool, not a ritual.
Skip items that do not apply, document assumptions, and measure the outcome of the work you actually do.