← Checklists
Founder playbook
Launch a SaaS Checklist
A practical pre-launch checklist for taking a SaaS product from idea to first customers.
1
Define one painful customer problem
2
Write the smallest useful product scope
3
Create a clear landing page
4
Set up analytics and error tracking
5
Add authentication and billing
6
Test the critical user journey
7
Prepare onboarding
8
Set up support and feedback capture
9
Invite a small first cohort
10
Measure activation before scaling acquisition
Use the checklist as a decision tool, not a ritual.
Skip items that do not apply, document assumptions, and measure the outcome of the work you actually do.