← Checklists
Founder playbook
Startup SEO Checklist
A practical SEO checklist for founders building a search-driven website.
1
Map pages to real search intent
2
Create unique titles and descriptions
3
Use one clear H1 per page
4
Create useful internal links
5
Add canonical URLs
6
Generate and validate a sitemap
7
Add structured data where appropriate
8
Optimize page speed and mobile UX
9
Avoid thin doorway pages
10
Refresh pages when facts or products change
Use the checklist as a decision tool, not a ritual.
Skip items that do not apply, document assumptions, and measure the outcome of the work you actually do.