Startup Metric
A practical explanation of customer lifetime value, its formulas, assumptions, and relationship to CAC.
Core formula
LTV depends on revenue, gross margin, and customer lifetime
SECTION 01
The useful way to interpret definition is to connect the number to an actual business decision. Define the period, customer population, revenue basis, and costs consistently, then compare the metric over time and across meaningful cohorts.
SECTION 02
The useful way to interpret formula is to connect the number to an actual business decision. Define the period, customer population, revenue basis, and costs consistently, then compare the metric over time and across meaningful cohorts.
SECTION 03
The useful way to interpret example is to connect the number to an actual business decision. Define the period, customer population, revenue basis, and costs consistently, then compare the metric over time and across meaningful cohorts.
SECTION 04
The useful way to interpret revenue vs gross-profit ltv is to connect the number to an actual business decision. Define the period, customer population, revenue basis, and costs consistently, then compare the metric over time and across meaningful cohorts.
SECTION 05
The useful way to interpret assumptions is to connect the number to an actual business decision. Define the period, customer population, revenue basis, and costs consistently, then compare the metric over time and across meaningful cohorts.
SECTION 06
The useful way to interpret ltv:cac is to connect the number to an actual business decision. Define the period, customer population, revenue basis, and costs consistently, then compare the metric over time and across meaningful cohorts.
SECTION 07
The useful way to interpret common mistakes is to connect the number to an actual business decision. Define the period, customer population, revenue basis, and costs consistently, then compare the metric over time and across meaningful cohorts.
SECTION 08
The useful way to interpret related metrics is to connect the number to an actual business decision. Define the period, customer population, revenue basis, and costs consistently, then compare the metric over time and across meaningful cohorts.