Startups
When Should an AI SaaS Charge Per Seat, Usage or Outcome?
Pricing should match what customers perceive as value: people using the system, resources consumed, or a business outcome completed.
Kirtesh Admute·1 day ago·6 min read
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Indie Founders
Stories and field notes
Startups
AI SaaS Unit Economics: Tokens, Infrastructure and Gross Margin
Model pricing is only one line in AI SaaS economics. Calculate the cost of a successful workflow including retries, retrieval, runtime, and human cleanup.
Kirtesh Admute·1 day ago·6 min read
Startups
How to Build an AI SaaS Around One Repeated Customer Problem
An AI SaaS should start with a repeated customer job, not a model feature. Use workflow frequency, pain, data access, and measurable outcomes to decide what to build.
Kirtesh Admute·1 day ago·6 min read
Product & SaaS
A Founder Dashboard Should Tell You What Changed and Why
A dashboard becomes useful when it helps a founder decide what deserves attention today. The trick is to organize metrics around decisions, not around every number the product can collect.
Kirtesh Admute·5 days ago·6 min read
Startups
Customer Interviews Without Turning Them Into a Research Project
You do not need twenty interviews to learn what a handful of customers already repeat. A lightweight interview loop can expose the language, friction, and workarounds that deserve product attention.
Kirtesh Admute·5 days ago·7 min read
Founder Stories
A Second Product Is Usually Avoidance With a Domain
A new repo feels like progress. It is often a way to leave the hard part of the first product unfinished.
Kirtesh Admute·6 days ago·6 min read
AI
AI Coding Agents Need a Production Control Loop, Not Just a Prompt
AI coding agents can compress implementation time, but production quality still needs an explicit engineering loop.
Kirtesh·6 days ago·7 min read
Growth & Marketing
Your First 100 SaaS Customers Are an Acquisition System
The first 100 customers usually come from a repeatable founder-led system, not a giant marketing budget.
Kirtesh·6 days ago·7 min read
AI
OpenAI Dots Push AI Toward Always-On Software
OpenAI’s September 29 DevDay points to a new product direction for indie software.
Kirtesh·6 days ago·6 min read
AI
Best AI Tools for Indie Founders in 2026
The practical AI stack for research, coding, product work, content, and automation when you are building with a small team.
Kirtesh·1 week ago·6 min read