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Explore original reporting, analysis, product stories, and practical insights about indie founders for founders, developers, and independent builders.
20 stories
Stories and field notes
Growth & Marketing
On 5 October 2026 Moz tripled Pro AI Visibility dashboards and prompts without raising price. The extra slots are for a control group, not a bigger vanity chart.
Growth & Marketing
A churn interview should reconstruct the customer's last successful period, the change that happened, and the moment the product stopped being worth the effort.
Growth & Marketing
Find the earliest user action that correlates with later value, then redesign onboarding around getting users to that action quickly.
Growth & Marketing
Support conversations contain product evidence when they are structured around workflow failures, repeated questions, and customer impact.
Growth & Marketing
Signup is not activation. Users activate when they reach the first moment where the product proves its value.
Growth & Marketing
Get the first ten customers by learning a repeatable sales motion: identify a narrow audience, talk to them directly, demonstrate value with their real workflow, and ask for payment.
Startups
An AI feature is not a product moat by itself. The value comes from the workflow, distribution, data, trust, and measurable customer outcome around the model.
Startups
Turn a repeated AI workflow into a product by wrapping it in onboarding, data connections, permissions, progress, billing, and measurable outcomes.
Startups
Validate a niche with interviews, workflow observation, mockups, and manual delivery before spending weeks on infrastructure.
Growth & Marketing
Technical founders can make sales more systematic by focusing conversations on the customer's workflow, proof, and next action instead of trying to sound like a salesperson.