Section
Explore original reporting, analysis, product stories, and practical insights about growth & marketing for founders, developers, and independent builders.
13 stories
Stories and field notes
Growth & Marketing
On 5 October 2026 Moz tripled Pro AI Visibility dashboards and prompts without raising price. The extra slots are for a control group, not a bigger vanity chart.
Growth & Marketing
Find the earliest user action that correlates with later value, then redesign onboarding around getting users to that action quickly.
Growth & Marketing
Support conversations contain product evidence when they are structured around workflow failures, repeated questions, and customer impact.
Growth & Marketing
A churn interview should reconstruct the customer's last successful period, the change that happened, and the moment the product stopped being worth the effort.
Growth & Marketing
Signup is not activation. Users activate when they reach the first moment where the product proves its value.
Growth & Marketing
Get the first ten customers by learning a repeatable sales motion: identify a narrow audience, talk to them directly, demonstrate value with their real workflow, and ask for payment.
Growth & Marketing
Technical founders can make sales more systematic by focusing conversations on the customer's workflow, proof, and next action instead of trying to sound like a salesperson.
Growth & Marketing
Google started tagging some Gemini outbound links. Count the new parameter beside the referrer, then rewrite only the pages that actually receive the clicks.
Growth & Marketing
CrawlRaven MCP shipped on Product Hunt on 30 September. The useful lesson for a one-person SaaS is that organic data should enter the model as a tool call, not a weekly spreadsheet dump.
Growth & Marketing
The first 100 customers usually come from a repeatable founder-led system, not a giant marketing budget.
