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Explore original reporting, analysis, product stories, and practical insights about customer research for founders, developers, and independent builders.
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Stories and field notes
Growth & Marketing
A churn interview should reconstruct the customer's last successful period, the change that happened, and the moment the product stopped being worth the effort.
Startups
You do not need twenty interviews to learn what a handful of customers already repeat. A lightweight interview loop can expose the language, friction, and workarounds that deserve product attention.