← AI Intelligence
AI assistant
ERNIE
Baidu's AI model and assistant ecosystem with Chinese-language search and multimodal capabilities.
Company
Baidu
Best for
Chinese search and enterprise AI
Pricing
Free and enterprise/API options vary
Strengths
- ✓ Chinese language
- ✓ Search integration
- ✓ Multimodal
- ✓ Enterprise use
Limitations
- • Regional availability
- • Model access varies
Overview
Baidu's ERNIE ecosystem combines Chinese-language foundation models with search, multimodal and enterprise AI capabilities.
Capabilities
- ✓ Chinese language
- ✓ Reasoning
- ✓ Search grounding
- ✓ Multimodal AI
- ✓ Enterprise tools
Best use cases
- • Chinese search
- • Enterprise assistants
- • Content generation
- • Document work
- • Knowledge applications
Models & products
- • ERNIE model family
Platforms & integrations
- • Baidu Search
- • Baidu Cloud
- • Enterprise AI services
Developer & API
- • Baidu AI Cloud APIs
- • Model services
- • Enterprise integrations
Deployment
Baidu cloud and consumer services.
Who it's for
Chinese consumers, developers and enterprises.
Last verified
2026-10-05. Pricing and capabilities can change, so verify current provider information before purchasing.
Visit ERNIE